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A logo for the pride of wheaton is shown on a white background.

OPEN 24 HOURS | 7 DAYS PER WEEK

420 GENEVA ROAD, WHEATON, IL 60187

A black and white drawing of a map pin on a white background.
A black and white drawing of a phone on a white background.

(630) 462-1300

THIS PRIDE LOCATION FEATURES:

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  • Car Wash: Keep your vehicle sparkling clean with our top-notch car wash service, designed for convenience and quality.
  • Urban Counter (Restaurant): Enjoy a fresh and delicious meal from our Urban Counter, where we serve up a variety of hearty options.
  • Fountain Drinks: Quench your thirst with a wide selection of refreshing fountain drinks, perfect for any occasion.
  • BP Gas: Fill up your tank with BP gas at competitive prices and keep moving without interruption.
  • Handcrafted Soda: Savor the bold flavors of our handcrafted sodas, made with the finest ingredients.
  • TCBY: Treat yourself to a sweet indulgence with creamy and delicious frozen yogurt from TCBY.
  • The Pride Coffee: Satisfy your coffee cravings with our selection of rich, flavorful brews. We proudly serve coffee sourced from local suppliers.
  • Beer & Wine: Relax and unwind with a selection of quality beer and wine, perfect for any gathering.
  • Pre-Made Sandwiches & Parfaits: Grab a quick and tasty meal or snack with our fresh, pre-made sandwiches and parfaits, perfect for a busy day.
  • Craft Coffee: Our coffee menu features expertly brewed craft coffee, made from beans sourced from local roasters.
  • Cold Brew & Nitro Coffee: Enjoy smooth and refreshing cold brew coffee or try our signature nitro coffee for a creamy, flavorful experience.
  • Hallmark Cards: Whether it's for a birthday, holiday, or special occasion, we offer a wide selection of Hallmark cards to help you express your feelings.
  • Bitcoin Machines: Convenient and secure Bitcoin machines are available, making it easy to manage your cryptocurrency.


Welcome to The Pride Store – Wheaton, IL (Carol Stream)

Your go-to spot for excellent service, tasty food, and all your essentials in one place!

At The PRIDE Store in Wheaton, we offer everything you need to make your day better, from filling up with Mobil gas to enjoying a delicious meal at Urban Counter. Whether you need a quick bite or a refreshing drink, we’ve got you covered.


Services and Offerings:


  • Mobil Gas: Fill up with premium Mobil gas to keep your vehicle running efficiently and smoothly.
  • Urban Counter Restaurant: Enjoy a delicious meal at Urban Counter, serving up flavorful options that satisfy any craving
  • Beer & Wine: Choose from our selection of beer and wine, perfect for any occasion or unwinding after a busy day.
  • Pre-Made Sandwiches & Parfaits: Grab a fresh and convenient bite with our selection of pre-made sandwiches and parfaits.
  • Fountain Drinks: Stay refreshed with a variety of fountain drinks, ideal for any time of day.
  • Handcrafted Soda: Try our unique handcrafted sodas, made with high-quality ingredients for a one-of-a-kind taste.
  • The PRIDE Coffee: Indulge in freshly brewed coffee made from locally sourced beans, offering bold and rich flavors.
  • Craft Coffee: Savor expertly brewed craft coffee made from locally sourced beans for a fresh, flavorful experience.
  • Cold Brew & Nitro Coffee: Experience our smooth cold brew or creamy nitro coffee for a refreshing twist on your coffee routine.
  • Smoodi Smoothies: Indulge in a healthy and delicious smoothie made with top-quality ingredients.
  • TCBY Frozen Yogurt: Satisfy your sweet cravings with creamy frozen yogurt from TCBY, available in a variety of flavors.
  • Mrs. Fields Cookies: Enjoy freshly baked cookies from Mrs. Fields, the perfect sweet treat for any time of day.
  • Hallmark Cards: Find the perfect greeting card for any occasion with our selection of Hallmark cards.
  • BMO ATM: Quickly access your funds with our BMO ATM, offering secure and fast cash withdrawals.
  • Off Site Car Wash

Our Coffee Story:

We’re passionate about serving exceptional coffee. By partnering with local suppliers, we bring you the freshest, highest-quality beans to ensure every cup is brewed to perfection. Whether you're enjoying a traditional brew, cold brew, or nitro coffee, we’ve got something for every coffee lover.

A Coffee with Purpose:

Every cup of coffee you enjoy at The PRIDE Store helps support local charities. A portion of every coffee sale is donated to Folds of Honor, an incredible organization dedicated to supporting veterans in need.

Visit us today at The Pride Store in Wheaton, IL (Carol Stream), where great food, convenience, and exceptional service come together in one spot.

We look forward to serving you soon!

Our clients have some great things to say.

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Joe Labriola

It's a Gas Station Quick trip. Never had a issue there.

420 GENEVA ROAD, WHEATON, IL 60187

(630) 462-1300